Equivalenza Contest invites you to share your best photo. The prize is a trip to Barcelona and a photo shoot.
Equivalenza is looking for its next star. From April 13th to May 13th, the contest which invites the most creative to share their best photography inspired by the new claim of brand “Essentially You”. In addition, competitors must answer the question: “What is essential for you?”.
O “Star Equivalenza” promises to be the competition of the year, taking place in Portugal, Spain and Italy, simultaneously. The winners of each country will then meet on the same weekend in Barcelona to participate in the photographic shooting.
This is a challenge open to all those who dream of having a professional shooting experience: a team made up of a photographer, stylist and make-up artist will take care of getting the best version of the winner, providing a dream day in an amazing location in Barcelona.
The photographs taken in this session will be used later by the brand at different times, thus giving the winner visibility.
In addition to the 1st place, Equivalenza also has five Beauty Love packs, with a selection of perfumes, cosmetics and well-being, for five more winners.
Alongside the contest, Equivalenza will also take this action to its stores. On specific days and stores, the Spanish brand will distribute tote bags and product samples to customers, also challenging them to answer the question “what is essential for you?”. O kick off takes place in Lisbon, on April 13, with a super event that will feature several influencers and the brand ambassador, Sofia Ribeiro.
The contest, differentiating and disruptive, starts on the same day! Registration will take place in star.equivalenza.ptwhere the jury hopes to find the perfect personality for their next campaign.
After the first phase, which runs until May 13, a jury made up of the brand’s communication department will select the 50 finalists. This top 50 will then be voted by the public, also online, from the 18th to the 28th of May. The big winner will be announced on the first day of June.
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