This week Instagram has been a topic of conversation thanks to the Kardashian sisters. Celebrities trended to criticize the way Instagram has become a platform full of ‘irrelevant content’, courtesy of the AI that often recommends short videos over photos, as well as account content. that do not follow In the words of Kyle Jenner and Kim Kardashian: “Stop trying to be Tiktok: I just want to see cute pictures of my friends.”
The truth is that many people seem to agree with the Kardashians. Instagram seems to be convinced that the best way to keep up with the app world is to replicate all of TikTok’s features… even at the cost of how people want to experience their app. And if you think that right now this experience is frustrating… the worst is yet to come.
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At the Meta earnings meeting for this quarter, Zuckerberg assured that his future plans for Instagram go in the same direction that many have criticized:
“Social feeds are going to go from being driven primarily by the people and accounts you follow to being driven more and more by AI recommending content you’ll find interesting on Facebook and Instagram, even if you don’t follow those creators. ”, assured the founder of Facebook and CEO of Meta.
What this means is that in the future following someone on Instagram will not mean that you will be able to see their posts. Not only this, but the algorithm will boost your family’s posts, your friend’s graduation or your parents’ trip photo… to the new trending viral video of the moment.
To give you an idea of the way it works today, according to Facebook about 15% of the content it recommends today is chosen by the AI it uses and does not correspond to the accounts you follow. Meta expects this percentage to double.
Images: Wiki Commons