Fall Guys is a massively multiplayer platform game in which up to 60 players face each other simultaneously, in all-against-all confrontations that take place round by round, and that, due to their chaotic and highly entertaining dynamics, are reminiscent of test programs comics like “Humor Amarillo”.
Fall Guys has been an unprecedented success, with more than 1.5 million copies sold on the day of its release.
The game, developed for PC and PlayStation 4 by Mediatonic and Developer Digital, has quickly gained popularity among the public thanks to its crazy gameplay. Players face each other in a series of ridiculous challenges , in obstacle courses on crazy circuits, in a competition in which the last players of each round are eliminated, until only one winner remains.
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The keys to the success of Fall Guys are in the dynamics of its tests that are reminiscent of television shows like Wipeout or Ninja Warrior and that confront players with the most hilarious and fun challenges. Also in the format of games that do not exceed ten minutes in length, which allows players to disconnect and have fun without having to spend many hours focused and pending a single game in order to advance.
Other strong points are the team game, which invites the player to form part of groups to meet the objectives (and annoy the rest of the teams so that they do not reach theirs) and that he has already provided his own meme, which he has to see with the yellow team and, of course, the game physics that have been designed to add extra fun and complexity to the game, and have managed to make the game a phenomenon on both YouTube and Twitch .
Next, we can see the meme that the game’s own art team has created about the yellow team:
Companies sign up for Fall Guys
In the first 24 hours after its release, Fall Guys managed to sell 1.5 million copies . This success has drawn the attention of many companies that have seen its popularity as a good showcase and that wanted to carry out marketing actions on the platform. Mediatonic, the developers of the game, took advantage of the moment to ask the brands to compete in a bid, the benefits of which will go to charity.
In the following tweet, you can see the suit that Walmart, the American supermarket chain, has prepared for Fall Guys:
The winning brand will be able to sell a cosmetic outfit for the players. From Mediatonic they have also pointed out that not all brands will be able to participate, since only those that fit the philosophy of the game will be able to do so.
In the following tweet you can see the suit that Kentucky Fried Chicken, the fast food chain, has prepared for the game: