For at least two months, Instagram announced that it was making a change to its interface, so that all the videos that are uploaded to the social network are now seen in full screen. No, this is not the first time we see this format. It is no secret to anyone that Meta is doing everything possible to recover her position, even if that means copying TikTok, the social network of the moment.
But, although TikTok has shown that its full screen design that allows you to change content with just a swipe, is what the public likes the most, not all users are satisfied with it. In fact, they do not want to see it on all social networks. This is why the sisters Kylie Jenner and Kim Kardashian have started a campaign where they ask Instagram to be Instagram again.
The two influencers, who add up to more than 680 million followers, posted a post calling Adam Mosseri on their respective Instagram accounts. Do Instagram Instagram again (stop trying to be TikTok. I just want to see cute pictures of my friends). Sincerely, everyone », reads the publication of the famous. But is this really shocking for Instagram?
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In 2018, Kylie Jenner tweeted that she was no longer using the Snapchat social network after it completely changed its design. Following this, shares of the app fell more than 8% in a single day. That loss was estimated to be worth more than $1 billion. However, it seems that these precedents do not make noise to Adam Mosseri and the entire Instagram team.
Mosseri, current CEO of Instagram shared a video on his Twitter account that, although it does not have the hashtag, we all know that it is in response to the Kardashian sisters. In said video, the tycoon reiterated Instagram’s intention to put aside the photos to give a higher priority to the videos, more specifically to the Reels. “I want to be clear. We will continue to support photos. It’s part of our heritage, you know? I love photos, I know that many of you also like photos. That said, I have to be honest. I think that Instagram is going to become more and more video over time, “said the CEO of the social network.
👋🏼 There’s a lot happening on Instagram right now.
I wanted to address a few things we’re working on to make Instagram a better experience.
Please let me know what you think 👇🏼 pic.twitter.com/x1If5qrCyS
— Adam Mosseri (@mosseri) July 26, 2022
Although Adam Mosseri maintains that it is the users themselves who are requesting this change, the facts show otherwise. In addition to the campaign launched by the Kardashian sisters on Instagram, there is a petition that is being developed on Change.org, which already has thousands of signatures. For now, we can only wait if the Instagram team will not really attend to the requests of its users or if they regret it at the last moment.