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HomeAUTOMOTIVEVon Dutch History: How did it become a famous brand?

Von Dutch History: How did it become a famous brand?

If you’re middle-aged, then there’s a good chance you remember photos of celebrities decked out in the brand. vonDutch, and possibly you yourself had at least one piece of wardrobe.

The mark was inevitable, whether trucker caps dand Von Dutch, Von Dutch shirts or other Von Dutch clothing.

You might notice it in famous people like Justin TimberlakeBritney SpearsFred Durst and other celebrities from TRL . But then, now it’s completely gone. Then,what happened to von dutch? Let’s find out.

Who is von Dutch?

The growth and decline of VonDutch don’t go back to year 2000 but to the decade of 1950.

Before it was a big name, “VonDutch” was the nickname of the designer of automobiles and motorcycles Kenneth Howardalso know as Joe Lunch Box, born 1929. At age 15, he began working as a mechanic at a motorcycle shop.

But he took the motorcycles home to paint them in stripes at night. This was in a period when stripes were out of style, but everyone took notice of Howard’s skill.

Soon, he stopped being a mechanic in the shop and took up painting and painting full time.

Von Dutch’s respect for painting pinstripes and other designs on automobiles and motorcycles increased as he worked in several different shops.

made a personal appearance at 1955 Motorama, where he undressed a 1927 studebakerand his fame became national in Car Craft in February 1956.

He died in 1992, but within a decade of his death, his name grew as one of the biggest brands of the decade, along with Ed Hardy. In the automotive world, his artistry has earned him titles of “ The godfather of modern stripes» and one of the parents of «Kustom Kulture«.

But,what’s going on today with von dutch? You can find out with this list of things you didn’t know about Von Dutch.

Von Dutch was not a rich man

Kenneth “VonDutch“Howard was a legend in the automotive world”Kustom Kulture”. But he didn’t get rich off it. In an interview, he said,

I try to stay right on the edge of poverty. I don’t have a pair of pants without a hole in them, and the only pair of boots I have are on my feet. I don’t mess with unnecessary things, so I don’t need a lot of money. I think it’s meant to be”.

VonDutch he claimed to love what he did, which is why he could support himself doing it even while he was alive and before his brand was universal.

He also clarified that you can only be genuinely prosperous if you appreciate what you are doing. Years after his death, his name has become a lucrative name that is still used and promoted by the wealthy.

Von Dutch’s growth

Shortly after the store opened Von Dutch in Los Angeles, designer Christian Audigier found Britney Spears out on the street and chased after her.

He chatted enough to the point where she got noticed in public with the mark. “ three weeks later “, said, ” She split from Justin Timberlake. They were in People magazine…her in the Von Dutch hat, him in the Von Dutch hat, and Fred Durst who she was dating at the time in the Von Dutch shirt”.

Audiger added: This is where the story began ”.

Celebrities supported Von Dutch in the 2000s

After the company started Von Dutch Originalsthe designer Christian Audiger carried the mark of the enthusiasts of the hotrod to a majority audience.

Also, you could almost always see Ashton Kutcher wearing the hat in the episodes of punk’d . At its arguable climax in 2003, the company earned more than de 33 million dollars in sales.

Most Popular Von Dutch Trucker Hats

Von Dutch makes apparel like jackets, T-shirts and more, but the only item that spiked in demand was its trucker hats.

For some reason, the fashionable celebrities of the early 2000s, such as Beyonce, Paris Hilton and Ashton Kutcher, they liked to dress like truckers for more than $100 per hat, and became the company’s daily bread.

However, all of that exposure eventually turned into a backlash against trucker hats in general, primarily VonDutch. The trend seemed to be leaning towards its decline as people noted that the brand had a reputation of “moron«.

Where to buy Von Dutch caps?

If you want to buy famous hats from Von Dutch, you can visit his website. Dutch officer Von. These amazing, high-quality products are available at big box stores, including Amazon.

# Preview Product
1 Von Dutch Tat Cap, Black, One Size Von Dutch Tat Cap, Black, One Size
two Von Dutch Men's Baseball Cap Red Blanc/rouge/noir One Size Von Dutch Men’s Baseball Cap Red Blanc/rouge/noir One Size
3 Von Dutch Cap for men and women, adjustable, Trucker cap, casual cut, without deformation and... Von Dutch Cap for men and women, adjustable, Trucker cap, casual cut, without deformation and…
4 Von Dutch Cap for men and women, adjustable, Trucker cap, durable, for all seasons and... Von Dutch Cap for Men and Women, Adjustable, Trucker Cap, Durable, All Season…
5 Von Dutch Cap for men and women, adjustable, Trucker cap, casual cut, without deformation and... Von Dutch Cap for men and women, adjustable, Trucker cap, casual cut, without deformation and…
6 Von Dutch Cap Men Jackbwr U Von Dutch Cap Men Jackbwr U
7 Von Dutch Cap One Size Von Dutch Cap One Size
8 Von Dutch Casquette Crew, Cap Von Dutch Casquette Crew, Cap
9 Von Dutch Casquette Oeil Blanche et Noire Adulte Von Dutch Casquette Oeil Blanche et Noire Adulte
10 Von Dutch Casquette Electric Road Noire Adulte Von Dutch Casquette Electric Road Noire Adulte

The name Von Dutch became popular after his death

The brand Von Dutch stopped being cool After the explosion of trucker hats in the years 2000. Suddenly in the 1990’s 2010, they recovered.

It seemed to start when, during a single weekend in 2016, Kylie Jenner endorsed Von Dutch three times in Instagram and Snapchat. Around the same period, VonDutch I was opening one new store in Los Angeles. Thanks to Kylie starting the trend, many people were ready to give Kylie another try. VonDutch.


Kylie Jenner endorsed Von Dutch three times on Instagram

Von Dutch lawsuit dropped again after Christian Audigier left

Christian Audigier was making a name for himself as Von Dutch’s chief designer. Christian Audigier was so involved in the brand that he wanted the company to change his name to “ Von Dutch by Christian Audigier”.

When the company refused, he went on to create shirts for Ed Hardy. And like Von Dutch before him, Ed Hardy was also in the limelight in fame, most memorably consumed by reality star Jon Gosselin. As Ed Hardy’s fame grew, Von Dutch went into decline.

However, Ed Hardy ultimately faltered as well. Audigier died in 2015 at the age of 57.

There was a Von Dutch energy drink

The brand Von Dutch was inescapable in the 2000s. Energy drinks also saw a massive increase in demand around this time.

In 2005, fate forced these two worlds to come together, and rock star made his own Von Dutch energy drink. If you’re hoping to get your hands on some, you may have some real challenges since you’ve stopped producing your products.

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