HomeBUSINESSViver é uma Arte campaign marks Nestlé's centenary

Viver é uma Arte campaign marks Nestlé’s centenary

Nestlé marks 100 years of presence in Portugal with a draw that, in total, will award 100 thousand euros in prizes to consumers.

Nestlé celebrates 100 years of presence in Portugal on the 10th of March and will mark this important event with the Portuguese. through an initiative that can make money for consumers.

From the north to the south of the country, all consumers who purchase Nestlé products (except products excluded from the competition, duly identified in the regulation) for a minimum amount of 10 euros can qualify to participate in a raffle and win 1000 euros. In total, this contest will raffle 100 thousand euros until the 7th of August.

To be eligible to earn this amount, consumers must scan the invoice or purchase receipt, register or log in to “Savor Life platform” and upload your invoice there, thus qualifying for a drawing that every week will give four families the chance to win 1000 euros.

Under the motto “Living is an art. Nestlé is part of it.”, the centenary group on Portuguese soil launches a campaign in which it recalls its presence in the daily lives of the Portuguese, from pregnancy to old age, as well as the importance of preparing for the future.

In this way, the brand intends to convey that the art of living is not just about enjoying each moment as if it were unique, it is also about enjoying a healthy day-to-day life and preparing for the future.

The campaign will be present at points of sale from north to south of the country, in all retail brands and in all types of stores, proximity, super and hypermarkets.

The winners of the draws as well as the rules and other information can be consulted on the « Saboreia a Vida » website.

Consumer preference

“This campaign is Nestlé’s way of rewarding consumers’ preference for the products it develops in Portugal, adapted to their tastes, nutritional and convenience needs”, says João Castanheira, Sales Director at Nestlé Portugal.

“Nestlé Portugal was built over 10 decades, accompanying many generations of families and it is to these that we want to thank the trust placed in us and the desire that they continue to count on us for many more decades”, he concluded.

Throughout 2023, Nestlé will have numerous celebrations that will mark its centenary in the national territory, reinforcing the involvement of more than 90 brands and products that it develops and markets in the country.

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