Unity announced that it rejected AppLovin’s takeover offer it made a few weeks ago for $17.5 billion.
According to international media reports, the rejection of the purchase offer was unanimous by the Unity board of directors, who assured that the agreement offered by AppLovin was not in line with “the interests of Unity investors.”
Unity wants to monetize… but on its own
Unfortunately, the acquisition doesn’t mean giving up on Unity’s plans to further integrate monetization into its game-making engine and technology. In fact, the main reason the company made the decision to turn down the deal on offer was to continue with its plans to take over ironSource, a rival company to AppLovin:
“The board continues to believe that the ironSource transaction is compelling and will provide the opportunity to create long-term value through the creation of a single, end-to-end platform that enables creators to develop, publish, run, monetize and grow live. games and 3D content in real time without problems”, said John Riccitiello, CEO of Unity through a statement.
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AppLovin originally submitted its offer with the intention of offering value through its experience monetizing applications. Unity wants to do the same with the purchase of ironSource by integrating new monetization features that will allow developers to have alternatives from them for micro-transaction features, for example.
It’s a thorny issue, considering that Unity CEO John Ricciitielo was also recently in the eye of the storm after he called the developers on the same day that the intention to buy IronSource was announced in an interview for PocketGamer.biz. they don’t think in monetizing ‘idiots’.