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Travel, the category that grew the most in the last Cyber ​​Monday • ENTER.CO

The second edition of Cyber ​​Monday that took place between August 1 and 3 left very good results regarding sales. More than 838,000 visits to the www.cyberlunes.com.co website and 359,203 users since its announcement, both results demonstrate the great reception by Colombians, who were able to enjoy 72 hours of the best offers and discounts in different categories .

Compared to the previous event, this time the Travel category ranked first among the most visited with 27.36%, a category that was expected to have a great rebound in this second version. In second place and with a very similar result is Technology, which stood out with 25.52%. Undoubtedly, these two categories were leaders on this day. Fashion and Home Appliances ranked third and fourth with 15.95% and 13.32%, respectively.

In terms of user gender, women continue to lead visits with 66.7%, as opposed to men with 33.25%, showing that women are more willing to search, compare and purchase products and services than others. virtual way. Regarding the age ranges that most purchased products, it was: between 25 and 34 21.64% and between 35 and 44 20.43% those who browsed the most during these 72 hours of event.

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Bogotá (40.0%), Medellín (13.47%), Barranquilla (6.89%) and Cali (6.77%), are the cities that each Cyber ​​Monday represent the largest number of online searches on our website. All this thanks to the efforts made by the Colombian Chamber of Electronic Commerce and companies to bring electronic commerce to more people throughout Colombia.

“Cyber ​​Monday is without a doubt a great showcase for the entire digital ecosystem. Including Colombian SMEs and enterprises gives them the opportunity of great visibility at the national level, and this allowed us Colombians to support each other to highlight these brands that previously did not see themselves as benefiting from this type of conference.”, concludes Álvaro Umaña, Manager of Corporate Affairs of the Colombian Chamber of Electronic Commerce.

From now on you can be aware of a new day of Cyber ​​Monday for Christmas and New Year’s shopping, which will take place between October 24 and 26 through www.cyberlunes.com.co.

Image: Cyber ​​Monday

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