Everyone was distracted and in the meantime TikTok did its thing and added at least 12 new mini-games to its app. This action would confirm that the social network is planning a boost in video games.
Early tests of TikTok focused on offering a small collection of mini-games within the app. At that time there were 9 minigames available and they can be added to a video using the “Add Link” option and selecting “Minigame”. This feature allows users to interact with the minigames by tapping on the link that appears under the name of the video poster. As viewers interact with the game, they have the option to record the game and then post it as a TikTok. The goal of the platform is to test new functions and new forms of user interaction with content. In this way, it seeks to generate greater value for what is shared in this community.
It may interest you: TikTok breaks language barriers with these new features
A spokesperson for the platform said that they are currently exploring the possibility of bringing HTML5 games to the TikTok social network through integrations with third-party game developers and studios. So at this time, the test that TikTok is carrying out is to see how users interact and how new content is created around the mini-games. In principle, the games are available for the US and the UK version of the app. Some of the minigames available are Vodoo, Nitro Games, FRVR, Aim Lab, and Lotem. These new mini-game tests would confirm that TikTok is behind giving games a strong boost. In this way, the application bets that users spend more time in this community, which could increase advertising revenue, although at the moment none of the available games have ads or in-app purchases.
Image Solen Feyissa on Unsplash