Netflix is changing the way it does business. Not just for passwords, but also for something he promised never to do: run ads on his streaming service. For now, the vast majority of details about how this model will work have been kept secret. However, an important fact seems to have been leaked: its price.
A report by Bloomberg ensures that the base price of the Netflix subscription with ads could be between $7 to $9 dollars per month. Netflix, for its part, until the time of publication of this article has not commented on or confirmed the information in this report.
Before analyzing the value of this subscription, it is important to understand that the price of Netflix varies significantly in each country. In Colombia, the base price of the service is $16,900 pesos, which is equivalent to about 4 dollars with the current value of the currency. On the other hand, in the United States Netflix has a base price of $9.99 dollars (about $40,000 Colombian pesos). So any calculation has to be done taking into account the difference between the ad plan and the normal plan, not simply converting the value of the plan from one region to another.
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With this clear, the savings that Netflix offers is two dollars at most. If we use this as a measure, then the base plan of the service with ads in Colombia would be close to $8,000 or $10,000 pesos.
The Bloomberg report also shares other details of how this plan will work with ads. Netflix would show four minutes of ads for every hour of content you watch. These commercials, apparently, will also only appear at the beginning of each episode, never at the end, nor in the middle of the chapters or movies.
For now, Netflix has not made it clear what the implementation path of its version with ads is. It is clear that one of the first markets in which the company will test its model is the United States. But, if you follow in the footsteps of your competition, each region will not only have different prices, but also conditions that apply or not. In the case of Latin America, HBO Max, for example, did not opt for an advertising model, but rather an exclusive mobile version that was cheaper, but only allowed viewing the content of the service through the app.
Images: Image by Souvik Banerjee from Pixabay