Bradesco’s digital bank, Next, has just inaugurated its newest marketplace?? Named NextShop, the space promises many offers in the areas of telephony, electronics, household appliances, small appliances, computers and games.
Purchases made in the space can be paid in up to 12 installments and with immediate cashback to the customer. The purpose of the platform is to strengthen the relationship with the customer, providing practicality and convenience.
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Fintech aims to achieve greater customer support. This launch, scheduled for the month of September, plans to make the most of Black Friday and Christmas shopping. The entire purchase method will be done through the application and without directing to other sites, bringing fluidity to the consumer.
Cashback will be released shortly after payment confirmation, even for those that were paid in installments. The cashback percentage will range from 7.5% to 10% depending on the partner store. Resources can be used as each customer wishes.
NextShop will offer 13,000 purchase items. In its first phase, its segments are telephony, electronics, home appliances, computers and games. Among its partners are brands such as Casas Bahia, Ponto, Extra, Phillips, Philco, Multilaser, Saraiva, Arno, among others.
NextShop’s goal, according to Leandro Zuntini, head of marketplace at next, is to serve an increasingly broad and diverse audience. He also adds that new sectors are expected for next year, including clothing, home and decoration, health and beauty, among others.
The platform also has the proposal to bring an application focused on usability, design, aggressive offers and cashback percentages as differentials.
According to Renato Ejnisman, president of next, its customer base has currently reached 8 million, and the transacted volume has grown 142% this year alone. Ejnisman recalls that next was born in 2017 as a digital platform, without the use of agencies. The offer of new products has been increasing since then.
Banco Next, in addition to credit and debit cards, also offers loans, investments, insurance and other operations, such as pix and teds. In addition, the bank has a partnership with Disney, being able to offer streaming services.