HomeFINANCEthe startup that represented Colombia at eMerge Americas 2022 • ENTER.CO

the startup that represented Colombia at eMerge Americas 2022 • ENTER.CO

Colombia was also part of the technology event held in Miami, eMerge Americas 2022 between April 18 and 19. The forum, which served as a showcase for startups whose value proposition is permeated by technology, featured exhibitors from different Latin American countries, including Santiago Hernández Zambrano: the CEO and founder of a Colombian startup called Tusdatos.co focused on optimizing personnel selection processes, based on the collection of public information from applicants or collaborators.

It is a platform that has been operating since 2018 and that centralizes socio-economic and legal data of individuals and companies to guarantee AML (Anti Money Laundering) and KYC (Know your Customer) processes within an organization. This means that if, for example, a company requires a safety study or access to the background of one of its applicants or workers, it can request the application and make its decisions based on the risk profile of that person that this throws.

Reduce risks and save time: the proposal of Tusdatos.co

As the undertaking is aimed at reducing risks and fraud in supplier selection, contracting and enlistment processes, Tusdatos.co also serves to validate public company information. The advantage lies in the fact that, by using third-party knowledge, the use of the platform can mean significant time savings as it does not require the manual registration of the required information in a database. This, for the startup, is a benefit, because “companies can dedicate themselves to growing their business.”

Tusdatos.co was one of the 100 startups that was confirmed to participate in eMerge Americas since 2020, the year in which the event was postponed due to the pandemic. The venture was part of this edition back before an audience from more than 40 countries, allowing them to connect with investors, government leaders, entrepreneurs and businessmen from different sectors, to publicize their service and prepare for an international expansion process.

Images: Pexels.com

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