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The number of people involved in direct selling and network marketing increased in the last year

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The World Federation of Direct Selling Associations (WFDSA) reported that global direct sales will reach $186.1 billion in 2021. With the exception of China, which saw a 1.5% increase, global retail sales rose 3.3% year over year.

The global sales force for direct selling saw a slight increase of 0.7% and now stands at 128.2 million independent distributors. Within this number, 70 million are actively working to build their direct selling business as a full-time or part-time career.

The COVID-19 pandemic continued to have a significant impact on the industry in 2021, including supply chain disruptions, inventory shortages, and continued community restrictions and closures. The direct selling market in China is still recovering from these disturbances.

Despite these challenges, direct selling was an attractive option for those who had been displaced from their jobs or resigned in favor of a position with more flexibility. Men’s participation in direct selling increased to 30% (from 26% in 2020) and the number of distributors participating full-time increased 12%.

Via | Direct SellingNews

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