An initiative by Tetra Pak and Compal aims to impact the Portuguese and encourage them to adopt more sustainable behaviours.
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Tetra Pak and Compal are once again joining efforts in a communication campaign that promotes the recycling of Tetra Pak packaging under the Compal brand at the yellow ecopoint.
The campaign messages are clear – “Empty Tetra Pak packages go to the yellow recycling bin” It is “Recycle. nature thanks you” – and can be found in a network of 300 billboards illustrated with images of two packages of juice from the Compal brand, printed on recycled paper.
The mupis will be distributed throughout the Greater Lisbon area, from Parque das Nações to Cascais, and will be close to schools, with the aim of also raising awareness among younger people about this issue, being equally important to encourage recycling habits among their peers. family nucleus.
This initiative was created with the objective of informing consumers that Tetra Pak packaging of Compal brand juices should be placed in the yellow ecopoint, encouraging them to recycle their packaging and create more sustainable habits – since there is still a large growth potential of recycling rates in Portugal.
More sustainable habits
According to Ingrid Falcão, responsible for the sustainability area at Tetra Pak Ibéria, “it is important to focus on raising the awareness of the Portuguese so that they recycle their packaging in the only place that can continue its life cycle – the yellow ecopoint. We hope that the impact of this campaign will lead the Portuguese to adopt more sustainable habits”.
Rodrigo Costa, Marketing Director at Sumol+Compal for Portugal and Spain, says: “the circularity of empty packaging is a priority for the Compal brand, and as such it is our duty to raise awareness of recycling done correctly”.
“These types of initiatives, carried out together with our partner Tetra Pak, are very important to inform that the right place for empty Compal packages in this format is, in fact, the yellow recycling bin. This is a long-standing partnership around a present and future objective, that of ensuring an increasingly reduced environmental footprint for our brand”, he concluded.
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