The market for used phones is growing steadily, with an estimated annual increase of 10.23 percent between 2022 and 2027. While many people are willing to buy used, the results look quite different when it comes to selling. Only 18 percent of respondents in a survey conducted by Kantar on behalf of Swappie, state that they have ever sold their old smartphone, while 40 percent choose to keep it as a spare.
Of those who kept it as a reserve, a slight majority (46 percent) stated that they never needed to use it. These are some of the findings of a new online consumer behavior study conducted by Kantar on behalf of Swappie. In addition to the contradictions between selling and buying, it also shows that a majority of Swedes, as much as 77 percent, can imagine buying a smartphone online.
– It is gratifying to see that there is continued steady growth for used mobile phones. But there are clearly still obstacles to overcome. We need to continue to educate consumers about the benefits of both buying and selling their mobile phone via a professional service like Swappie, comments Karin Armgarth, Marketing Manager, Swappie, Sweden.
The study also shows two main drivers of the steadily growing demand for used mobile phones – responsibility and convenience. The responsibility part can be derived from concern for the environment and the desire to promote the circular economy. But in terms of convenience, it’s more about purely financial savings – it has become easier and more affordable to buy used electronics online.
– By acting sustainably with the environment in mind, you as a consumer contribute to the circular economy. There is much to be gained there and we want to continue to show that it does not have to be difficult to make conscious choices, continues Karin Armgarth, Marketing Manager, Swappie, Sweden.
The pattern that emerges in the report agrees well with previously presented data from the electronics industry, which shows that less than 15 percent of old mobile phones are recycled. According to estimates, there are over 700 million smartphones lying around in European homes, and electronic waste, also known as e-waste, is the fastest growing waste stream in the world.
About the survey
The survey was conducted from March to April 2022 by Kantar, the world’s leading data, insights and consulting company. The sample consisted of approximately 1,000 individuals from Sweden’s population aged 18-64. The study was carried out on behalf of Swappie. Swappie is a leader in buying and selling refurbished smartphones. Swappie operates in 15 countries in Europe, including Sweden, Italy and Germany.