Nearly 10,000 businessmen and merchants from Colombia will have the opportunity to have the accompaniment of the MinTIC to implement electronic commerce. For this, the Ministry of Information Technologies and Communications keeps open the call for registrations for those interested in being part of the Vende Digital program.
This initiative is made up of two lines of action: Sell Online and Virtual Stores. In the first, Mipymes and merchants will be able to access a training process to take your products or services to the digital world, the goal is to reach 6,000 entrepreneurs. With Virtual Stores, more than 4,000 MSMEs or merchants will be able to implement the entire chain of electronic commerce. This includes the website, shopping cart, hosting, payment gateways and delivery logistics, and many others. They will also be trained in marketing issues so that you can get the most out of your virtual store.
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Entrepreneurs, businessmen and MSMEs who are interested in participating in this call, can do so through vendedigital.mintic.gov.co. The program, in addition to training and personalized support for each of them, includes access to the resource center. There you will find training regarding the management of technologies and systems related to omnichannel challenges, as well as on systems for interoperability, cross border taxation, consumer status, digital marketing, security and data processing policy, useful to manage well within the digital environment of commerce.
The ICT Minister, Carmen Ligia Valderrama Rojas, revealed in the publication on the official portal of the ICT Ministry, that this program seeks to support entrepreneurs in the process of economic reactivation and aims to offer them tools to boost online sales and access to new markets. This MinTIC program is developed in partnership with Findeter and has several Colombian e-commerce companies as operators.