Photo: Christian Petersen/ / Getty Images
Singer Rihanna shocked millions of people when she appeared at the Super Bowl halftime show pregnant with her second child. For a few seconds of the show, the artist touched up her makeup and that wink can make her bank account grow.
The artist’s talent captivated her fans, but the news of the baby and the micro retouching that took place stole the show. ‘Riri’ took a few seconds away from the show to remove the shine from her face with a mattifying powder from her makeup brand Fenty Beauty.
Although it was only a few seconds, very well planned, this could boost the sales of the product that surely many will want to have in their beauty kit.
At the time, she gave the microphone to a dancer, another gave her the product; she touched up for a second, handed over the powder and grabbed the microphone from her to continue singing.
A marketing strategy
Robyn Rihanna Fenty, as is her full name, used the product placement technique. This consists of inserting a product in an audiovisual space that is broadcast massively, allowing it to quickly reach more consumers who will have the brand in mind.
A 30-second ad during the Super Bowl can cost $7 million. The singer originally from Barbados for a few seconds would not have spent much practically.
The artist’s marketing action could increase sales of Invisimatte 2.0, Fenty Beauty’s star mattifying powder, in days.
Rihanna besides being very successful as a singer, She is one of the celebrities who has grown the most as an entrepreneur with her brands Fenty Beauty, Fenty Skin and Savage X Fenty..
The fortune of the 34-year-old artist amounts to 1,400 million dollarsaccording to the Forbes Billionaires List.
It is believed that the absence of several years of the interpreter of ‘Umbrella’ would be related to her makeup brand valued at $2.8 billion, according to Forbes.
On social networks, Internet users claimed that Rihanna made the most of the 13 seconds of presentation to return to the stage, announce her second pregnancy (her first baby was born in May 2022) and do marketing for one of her companies.