The dates for the event have been announced. Metaverse Fashion Week (MVFW) through the Decentraland platform. The second week of MVFW will start on the 28th until the 31st of March 2023. Digital fashion has enormous potential for growth, it is increasingly developing and attracting fashionistas from all over the world to be part of the virtual fashion show.
Some international brands have already been confirmed at the global event, such as; Museum District, Dragon City, OVER, Clarks, Kraken, HAPE, Vegas City and Perry Ellis, Ben Bridge, Amorepacific, DUNDAS, Tommy Hilfiger, DKNY, Adidas, Diesel, Miami Fashion Week, Dolce & Gabbana and among other famous brands. The theme of MVFW23 will be Future Heritage, which is a way to connect the world’s top designers with big fashion brands through the Metaverse.
The first edition of Metaverse Fashion Week took place from the 24th to the 28th of March 2022. Brands such as; Dolce & Gabbana, Hugo Boss, Tommy Hilfiger, Elie Saab and Cavalli attended this major international event. The MVFW schedule includes parades, panels, virtual parties, showrooms and NFT launches. Since 2022, everything takes place through the Decentraland virtual platform.
Sam Hamilton, creative director of the Decentraland Foundation says, “Since 2020, we’ve been creating on-demand digital products and wearable avatars, pushing ever further technical boundaries. We are in a booming business – last year alone, $1 million worth of wearable avatars were sold.”
The event has a central idea, which is to present new interpretations of pieces that already exist and new collections as well. Metaverso is becoming more and more important for the developed pieces to have their recognition and importance in the fashion show through the Decentraland platform.