L’Oreal’s new Telescopic Lift Mascara has been hotly debated on TikTok after an influencer was accused of using false eyelashes in a video promoting the product. The question is: Does the mascara live up to the hype or not?
A new makeup product from L’Oreal has sparked controversy on TikTok after influencer Mikayla Nogueira promoted it on the platform.
The influencer: “I’m speechless”
Nogueira posted the vilified video, which is an avowed promotional collaboration, in late January. In the clip, she shows the incredible effect that the mascara seems to have on her eyelashes.
“I’m speechless,” she says. “I’m not sure anyone will ever be able to compete with this mascara.”
According to many, the effect that the mascara had was simply too good to be true. Rumors soon surfaced that the influencer was in fact using false eyelashes – possibly individual ones – to achieve the dramatic results seen in the video.
@mikaylanogueira THESE ARE THE LASHES OF MY DREAMS!! @lorealparisusa never lets me down 😭 #TelescopicLift #LorealParisPartner #LorealParis @zoehonsinger ♬ original sound – Mikayla Nogueira
Promises lashes that look dramatically longer
Nogueira has commented on the rumors that L’Oreal would “never allow” something like this in an advertising collaboration and the beauty company has yet to comment on the matter, so we’ll probably never find out how it actually is.
What is clear, however, is that L’Oreal promises a lot with its new product: according to them, the mascara gives “lashes that look up to 5 millimeters longer and a lift that lasts for 24 hours”.
Since the controversy surrounding Nogueira’s video, several journalists have tried the product in question. One of these is Lynne Hyland, beauty editor at OK!. She writes the following about the mascara:
“I’ve tried pretty much every mascara on the market and I have to say that I’m immediately impressed. The formula is super black and provides full, non-clumpy definition in a single coat. But it’s the second swipe with the magical ‘lifting hook’ that really stands out [mascaran]. If Telescopic had a motto it would be: ‘No lashes left behind!’ Suddenly, even my tiny lashes are visible in the inner corners, while the longer lashes lift up and say hello to my eyebrows.”