From Rosa October 2022, LdB enters into a partnership with the Breast Cancer Association, Sweden’s only interest organization that focuses solely on breast cancer. In addition to contributing to the Breast Cancer Association’s collection, LdB is launching the Breast Check on its products to get more people to examine their breasts.
The partnership means that LdB donates SEK 100,000 to the Breast Cancer Association. On all LdB bottles of 250 ml, Bröstkollen is also launched, where consumers can scan a QR code and get a guide on how to do a self-examination of the breasts. “Self-examination is an important complement to mammography to detect changes in the breasts early. As many people prefer to do a self-examination in the shower or when applying body lotion, we think it’s a good idea to launch the Breast Check on our LdB Shower Gel/Creams and LdB Body Lotions. It should be easy to examine your breasts,” says Alisa Tchernova, Brand Manager for LdB.
Most common form of cancer in women
Breast cancer is the most common form of cancer in women in Sweden, where 1 in 10 women risk getting breast cancer before they reach the age of 75. The Breast Cancer Association is Sweden’s only interest organization that focuses solely on breast cancer. They fund research, drive public opinion and offer support and rehabilitation to those affected. Early detection can save lives. Therefore, it is a good habit for both women and men of all ages to get to know their breasts and create a routine to examine them regularly.