HomeNEWSJewel, jewelry or semijoia? Do you know the difference?

Jewel, jewelry or semijoia? Do you know the difference?

The difference between jewelry, costume jewelry and semijoia is not just the price. See what are the characteristics of each one and learn to differentiate them.


The jewelry is made of noble metals, that is, it does not have the presence of any composition in addition. The metals that are transformed into jewelry are: gold, silver, titanium, platinum, among others.

Therefore, the durability of the jewel is unquestionable, so they are passed down from generation to generation. Another very common feature of jewelry is the designer, usually the pieces made are unique and exclusive.

The jewels have an incomparable beauty. Even with the possibility of being confused with a semijoia with the naked eye, jewelry specialists are able to differentiate immediately.

The value of jewelry is higher than semi-jewels and bijouterie due to their particularities.

Semi jewels

The semijoia does not have noble metals in its composition, however, it has a cover that is called “bath”, that is, the piece is plated with gold, silver, titanium, platinum, among others.

For receiving these precious metals in its coverage it is called semi-jewelry, however, it is not exactly a jewel.

The greater the thickness of the “bath”, the greater its quality and, as a result, its durability. As a result, the value of semijoias is higher compared to costume jewelry.


The raw materials for the manufacture of jewelry can be found in several places. Therefore, the cost is very low for both production and purchase of the accessory.

Unlike jewelry and semijoia, costume jewelry has little durability. However, some costume jewelry goes through a process called “flash bath”. In this process, the costume jewelry receives a small layer of gold.

In the face of the “flash bath”, the jewelry tends to last longer than the ones that do not go through this process. Because raw jewelry oxidizes more easily.

Jewelry: Popular accessory among Brazilian women

Jewelry is the most popular accessory among Brazilian women. In addition to having the most affordable price compared to jewelry and semijoia, it is a very easy accessory to find.

People who use costume jewelry can have the possibility of having a collection with several pieces. Because of this, they can make different combinations with clothes, shoes and purses.

A large part of the population makes use of some accessory, be it earring, bracelet ring, choker, anklet, among many others.

Some people consider themselves incomplete if they aren’t wearing some accessory. Because of this, accessories companies are among the largest in the market.

Beware of jewelry

The female audience is the one that most moves the “biju” market. The bijouterie was affectionately nicknamed “biju” and its consumption grows every day.

Several stores sell costume jewelry, however not all of them should be consumed.

Unfortunately, some metals prohibited by ANVISA are used in the manufacture of some costume jewelry and, therefore, those who use the accessory are at great risk.

When our skin comes into contact with toxic metals such as: arsenic, cadmium, lead and mercury, we can develop several very serious diseases.

Therefore, before buying a “biju”, check the origin of the manufacture so that you avoid damage to your health.

The National Capital of Jewelery

Jewel, jewelry or semijoia?  Do you know the difference?

Brazil has a city that has become known internationally as the National Capital of Bijouterie.

Limeira is a Brazilian municipality located in the Center-East of the state of São Paulo, its population is approximately 310,000 inhabitants. The city is approximately 150 km from the capital.

Considered one of the best cities in the state to live, it doesn’t have that name by chance. In 1781, a caravan heading to Araraquara/SP camped on the banks of Ribeirão Tatu.

A Franciscan who was part of the caravan, Friar João das Mercês, who was on a mission, had some oranges in his bag. It was once said that orange juice was a preventative for malignant fevers and he always had them with him.

On a certain night he felt bad and in great pain said that the limes he had eaten were poisoned. Therefore, he died during the night and was buried there.

A cross was placed next to his tomb and the bag with the remaining lime oranges was buried together with him. As time passed, a beautiful lime tree began to sprout.

lime tree

In view of this, the city became affectionately known as Limeira. For many years it was a reference in the orange plantation, thus being one of the largest producers in Brazil

Today it is still a strong producer of oranges, however it has ceased to be the capital of oranges to become the capital of jewels.

Limeira concentrates many industries and trades of bijouterie, therefore, if you have the opportunity, go to Limeira and take the opportunity to do some shopping.

Avenida Costa e Silva is intended only for the semi-jewelry and bijouterie trade, that’s right, an entire avenue for you! Since the city has several options for stores and products, the target audience is resellers. Sales to this audience are usually wholesale. However, several stores sell at retail, so it’s worth going there to check it out.

Portal Jewel Limeira

At the Portal Jewel Limeira you can get access to some stores. This site helps you identify what you are looking for, for example: Jewelry, Semijoias, Jewelry, Veneers. It directs you to some stores that are registered on the site.

In addition to this site, it is possible to find other search references to locate stores on Avenida Costa e Silva. In the region of the avenue you can find other trade options.

The power of an accessory, even if it is jewelry

Regardless of the type of accessory you buy, be it jewelry, semijoia or costume jewelry, the important thing is that you feel good about what you are wearing.

The accessory has the power not only to complete our “look”, but together with our clothes help us to have self-esteem. As a result, the most important thing is not the price paid for the accessory.

Must Read