HomeNEWSIs it worth investing in creating an app in 2022?

Is it worth investing in creating an app in 2022?

The world is increasingly digital. From one hour to another we change our behavior, from the way we communicate, to work and relationships.

Technology is in everything these days.

It’s already rare to find someone who doesn’t have a cell phone to call their own, through which they can do everything, from research, medical appointments, shopping, watching movies, playing games and even checking the result of lotteriesfootball championships, that is, everything, or almost everything, can be done through the cell phone.

Therefore, people are increasingly investing in applications, and this is because the mobile market has grown exponentially in recent years.

The fact is that, in recent years, we have seen technology become our greatest and main ally.

Today, we can count on apps to meet the most different needs, which is why more and more companies and entrepreneurs are investing in Apps precisely to increase their revenues and, at the same time, make life easier for users.

And you, have you thought about creating an app for your business?

What this article covers:

app market

In recent years, due to the pandemic and social isolation, the app market in Brazil has grown by no less than 400%, a number driven mainly by delivery apps and online shopping.

However, it is worth knowing that the use of apps in the country was already a trend, even before the pandemic, and taking advantage of this trend to communicate with your customers can be a determining factor in standing out from the competition and for your growth.

Moreover, if you are still not convinced of the importance of investing in an application, nowadays, it is worth knowing that many companies already adopt the concept of “mobile first”, that is, they develop their systems, firstly, aimed at mobile versions, because, already know that their customers will first access via smartphone.

It never hurts to remember that people today use their smartphones for everything, from watching their favorite soap operas, to picking up cake recipes or tips of all kinds, from how to set up your business to how to win lotofacil??

Anyway, if you’re still not completely convinced… it’s worth checking out 10 reasons to create an app, right now, for your company.

10 reasons to create an app

  1. Provenly, mobile devices are the most used to access the internet;
  2. Apps help your brand get closer to customers;
  3. The app helps establish a connection, and increases customer loyalty;
  4. Increases engagement and brand awareness;
  5. The ease of the app helps throughout the purchase process and boosts sales;
  6. Through notifications, the application becomes a means of publicizing promotions;
  7. Personalizes communication with consumers;
  8. It centralizes all purchase and service operations, facilitating monitoring;
  9. It offers a differential in relation to the competition, due to its proximity;
  10. Contributes to data collection and knowledge of your client’s profile.

When to invest in an app?

Okay, sure, by now you must have convinced yourself that it is worth investing in an application for your business, now, however, you need to know the right time to do so.

Keep in mind that you will need to look for competent programmers, with proven experience in application development, precisely so that you can guarantee usability, layout and interface, that is, thinking about the entire user experience.

And although today it is almost “mandatory” to have an app, it is essential to plan well before starting its development, considering the choice of professionals who will create the app, the target audience, the function of the application, the user experience, among others. Details.

Furthermore, it is good to keep in mind that, probably, your competition already has an app, and you certainly don’t want to be left behind.

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