HomeNEWSInstagram overtakes Facebook in audience

Instagram overtakes Facebook in audience

It’s a fact: social networks are now a powerful channel for those who want to interact and have fun. With that in mind, global companies in the digital environment such as SocialBakers and The We Are Social decided to carry out surveys to indicate the level of user engagement on the various platforms, considering various aspects, such as the number of comments, likesshares and clicks on Feeds it is us StoriesπŸ‡§πŸ‡·

The results of the surveys revealed several interesting data, but mainly that engagement on Instagram is significantly higher than on other traditional networks such as twitter and Facebook.

Bought by Zuckerberg more than 10 years ago in a billionaire deal, the platform for sharing photos and videos is increasingly positioning itself as a very strong social network that manages to adapt to new trends.

With constant updates and new features, the number of interactions on IG continues to grow, more than on any other platform. With a huge base of more than 100,000 registered users (according to the latest statistics), it is already the favorite and most used social network by the Brazilian public, surpassing the darling FacebookπŸ‡§πŸ‡·

It is important to point out that several aspects were considered for the surveys, such as the number of comments, likesshares and clicks on Feeds it is us Stories. Take a look at the article below and satisfy your curiosity, knowing why this social network has grown so much in popularity and attracts so many companies and content creators.

What this article covers:

What explains the preference for Instagram?

According to surveys carried out with instagram scraper or data collection to obtain statistics, the superiority of Instagram over the Facebook in terms of audience and engagement can be easily explained.

First, Insta identifies content that is relevant to users, and not necessarily based on the time factor. This means that the algorithm is constantly looking for content to generate organic results, analyzing up to how many seconds each person spends watching a certain video, even without sharing, commenting or likeπŸ‡§πŸ‡· This condition favors the increase in browsing times, as well as the chances of likes and comments on photos, stories, videos or reelsπŸ‡§πŸ‡·

On the other hand, the Insta is one of the most chosen networks for the Influencer Marketing, absorbing a large part of the market for brands and companies that for years was the main business of the FacebookπŸ‡§πŸ‡·

O influencer marketing is basically a digital communication strategy that uses influential people in their niches – such as fitness or tourism – to publicize certain products or services. Thus, through paid campaigns, brands manage to have a closer relationship with consumersπŸ‡§πŸ‡·

Another important aspect to be taken into account is that Instagram developers are β€œinspired” a lot by creations from other platforms, adopting features that are very successful in competitors. It was the case of stories, copied from snapchatIt’s from instagram reelswhich took its inspiration from the short, effects-laden videos of the Chinese app TikTokπŸ‡§πŸ‡·

Predominance of female users

Another interesting conclusion from research on the number of people who access and share content on social networks is that women are the main audience on Instagram, being responsible for most of the interaction on the platform. Most of them enter the application several times and leave it open all day or almost all day, claiming to like the contents very much.

some conclusions

While no platform is β€œbetter” than another, as they target different audiences in different categories, the surveys concluded that the engagement The overall performance of Instagram already exceeds that of Facebook, consolidating itself as one of the favorite social networks and with the greatest engagement in the sector.

The platform for sharing photos and videos –which is part of Metaverse by Mark Zuckerberg – has been investing heavily for some years now in new products, as well as in improving its existing functionalities, which favored the arrival of new users and increased engagement among those already registered.

This, however, does not mean that the end of the FacebookπŸ‡§πŸ‡· Despite the drop in market value and the loss of active users, developers are constantly looking for new features that cause a higher level of interaction.

In addition, the social network is also part of the group Goal, which exerts a very strong power and dominance in the digital world. This provides a lot of resources and makes there great possibilities for recovery, even if you get it wrong on vital issues such as security, advertisements and the enforcement of content standards.

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