Finally, the criticism was stronger than the justifications that Instagram made about its recent changes. The social network will reverse some of its recent changes and work on other improvements.
Specifically, the two features that will be removed in the coming weeks are the app that opened to full-screen photos and videos. They will also reduce the number of posts shown as recommended in the app. Meanwhile, they will work on improving their algorithms. The head of Instagram, Adam Mosseri, highlighted as positive the fact that the social network risks incorporating changes. However, he said this step back will allow the company to regroup and come back with new ideas.
The criticism generated even achieved the manifestation of personalities such as Kylie Jenner, along with her sister Kim Kardashian. Influencers posted memes asking the company to return to Instagram as Instagram was. In other social networks such as Twitter, comments criticizing Instagram are uploaded daily and are viral.
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Changes and updates to all kinds of systems and interfaces generally cause a bit of resistance among users. However, in this case the level of disapproval was very high. Even the company’s own internal data confirmed user dissatisfaction. Mosseri said that the social network has a decided trend towards a greater number of videos. This trend predates the rise of TikTok as a social network.
On the other hand, although in recent days, Mark Zuckerberg confirmed that both Instagram and Facebook planned to show more suggestions in the reels. For now, Instagram will temporarily reduce this number of suggestions. His goal is to work on improving the customization tools. There is no estimated date for this yet.
Image Nathana Rebouças in Unsplas