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HomeNEWSInfluencers, the dream job of Generation Z • ENTER.CO

Influencers, the dream job of Generation Z • ENTER.CO

Being influencers is the dream job of Generation Z. This is how it is obtained in the results of the company Adobe Inc. About 45% of the young people who make up this generation want to have their own business, but focused on the creation and sale of digital content .

The goal of this Generation Z is to turn their publications on the networks into a source of sustainable income. This Abode survey was conducted among more than 9,000 influencers from more than 9 countries. For the company, a content creator are users who publish social content with the aim of growing their presence on networks or promoting their creative work. Earnings can be earned for different content such as music, NFTs, and photography. Most of the influencers surveyed claimed to have more than 5,000 followers on their primary account and earn money from posting content.

Coincidentally, startups in the United States and other countries saw growth during the pandemic. In 2020 alone, more than 5.4 million new businesses were registered in that country. This phenomenon is due to the growing concern for greater flexibility and greater control over the financial future. In the same survey it is detailed that content creators can charge an average of 61 dollars per hour on average. This would translate to more than $122,000 a year, if done 40 hours a week. But those who participated in the survey said they monetize an average of $81 an hour, which would be $162,000 a year. A very attractive figure compared to the annual income of other professions.

It may interest you: Generation Z prefers to be informed by influencers than in the media

The least favorable part of this occupation is the constancy. Most content creators stated that they spend only 9 hours a week on content production, while influencers spend as much as 15 hours a week. On the other hand, the general perception in society is that content creators with more than 10,000 followers earn significant income and this is not true. Qianna Smith Bruneteau, founder of the American Influencer Council, a trade association for social media content professionals, said that of those who “create content full-time, only about 12% make more than $50,000 a year.”

Devoting yourself to content creation as your primary income can be a bit tricky. Because while some may stumble upon success, others may put in countless hours without getting any kind of reward for it. Generating content with video as king requires almost complete dedication, and even then success is not guaranteed because it can take several years before you can monetize. So being influencers as a dream job for Generation Z might not be an easy goal to achieve.

Image: Artem Podrez at Pexels.com

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