The record number of nominations shows that there is no shortage of food scams out in the shops. Now it’s time to re-nominate the trickiest product.
This year, Äkta received 304 nominations, which is a new record. Some nominated products have been published in Äkta vara’s social media during the year and some producers have already started to act. At least two products have recently been discontinued, one has had a design change and another, which was selected as a finalist this year, will be changed shortly, according to the company.
Of 21 finalists, 11 have changed the design or content to make the product less bluff.
Facts: This year’s food scam
Behind the Food Scam of the Year is the consumer association Äkta vara, which pushes for genuine food, more honest products and fewer additives, including through the Ä mark and the anti-price Food Scam of the Year.
The year of food fraud was started in 2015, with inspiration from the German and Dutch consumer organization Foodwatch. This year, the anti-prize is awarded for the eighth time.
The public has been able to nominate products that they think are fraudulent throughout the year, this year a total of 304 nominations.
With the help of a jury, five finalists have been selected. This year’s jury included: Mats-Eric Nilsson, Christina Möller, Björn Bernhardson, Jan Bertoft, Annika Sundin, Daniella Bergman, Sébastien Boudet, Lisen Sundgren.
The public’s vote takes place on Äkta vara’s website and starts on January 17 and lasts until January 23.
The “winner” of the anti-prize will be revealed on January 25.
This is how you vote for the Food Scam of the Year
Voting starts on January 17, 2023 here.
You can vote until January 23rd.
The “winner” will be announced on January 25.
The five finalists have been selected with the help of Äkta vara’s food scam jury. Now it is up to the Swedish people to decide which of these “wins” the Food Scam of the Year 2022, which will now be awarded in January 2023.
This year’s jury included: Mats-Eric Nilsson, Christina Möller, Björn Bernhardson, Jan Bertoft, Annika Sundin, Daniella Bergman, Sébastien Boudet and Lisen Sundgren.
Source: Genuinely be Sweden