The emergence and dissemination of all technology associated with the internet has been transforming different aspects and changing the way in which traditional structures of large companies relate to their customers.
A good example of this is the emergence and increasingly solid establishment of fintechs. This word, derived from the English terms financial and technology, represents companies and startups that develop exclusively digital financial products.
Recognizing the importance of introducing children at an earlier age to basic concepts related to the economy, as well as teenagers who are also alien to this discussion, many fintechs are directing part of their services to these groups.
What this article covers:
Fintech boom surveys for teens and kids
A survey carried out in September last year by Serasa/Opinion Box helps support the interest of virtual banks in the younger public. Of the 1276 people interviewed in the survey, 85% indicated that they agree with the idea that financial education is something important to be taught to children.
The study also reveals that 46% of respondents already make investments for their children (generally through savings). Just over half (51%) said they regularly give income to their children, the famous allowance, and that the purpose of this is to promote financial awareness for the little ones and a sense of responsibility.
What the study reveals, in a simpler way, is that many young people have real contact with money. Given this, why not generate services aimed at them? That’s what fintechs are doing.
What are the best fintechs for teenagers and children?
If there is a market, there is a company offering the service. In fact, there is no shortage of fintech options that have services focused on children and adolescents. If you want to hire one of them, but don’t know which one, check out this list of some of the top fintechs.
Tindin, a company founded in 2018, uses a digital wallet product to teach financial education to children, but with the supervision of parents or guardians, of course. But it’s not just the wallet service that tindin offers. It is also focused on young customer education.
The company also does not earn from transactions per se. It works with subscriptions that can be B2C, used by parents interested in educating their children with financial concepts, and B2B, focused on schools. In this second model, fintech launched Tindin Escola in 2020, aimed exclusively at educational institutions.
It was thinking about the mismatch of services offered by large banks to generation Z that fintech Z1 was founded. It is also a digital wallet for minors, children and teenagers, and provides a “credit” card.
This feature merges traditional credit card features with an account where money is deposited by the customer and ends up serving as credit. In other words, it is a kind of prepaid card that can be used as if it were a debit card.
The company’s differential is mainly in the ability to communicate directly with young people. Z1 does not work with clients of legal age, but every account opened needs an adult responsible.
There is also Yours Bank, which is a solution that did not come from a digital bank and works through an API with Bradesco bank. The company offers cell phone recharge and provides functions so that parents can send money to their children (such as allowances) and set financial goals for the little ones.
The platform also has content aimed at parents, such as advice and information. To access all features, you need to pay a fee.
In addition to these three options, there are still other fintechs that offer services for children and adolescents out there. Don’t forget to research well to understand which is the best choice to meet your needs and your child’s.