Virtue’s hair care range uses the power of keratin from human hair to create products that repair hair and make a powerful difference to your volume.
Are you looking for a magic formula that deeply repairs your hair? American hair care brand Virtue uses a transformative protein in its treatment and styling products that is as close to magic as you can get.
Used keratin for wound healing
Keratin has previously been known for its reparative properties, it has been used for wound healing and regrowth of tissues since ancient times. The protein then turned out to have an ability to repair hair, something that the hair care brand Virtue took note of and developed products based on.
“Alpha Keratin 60ku™ is a pure, whole, ethically sourced human keratin protein,” explains Adir Abergel, Virtue’s Creative Director. “Its molecule is exactly the same size as our own, which means it is instantly recognized by our bodies and works to seamlessly fill in and repair any damage in each hair strand.” A very good news for damaged, overprocessed and brittle hair!
The formulas are also free of sulfates, parabens, colors and dyes, and they are also careful with perfumes.
Is Virtue suitable for all hair types?
Virtue’s unique technology is suitable for all hair types. The products focus on repairing damaged hair, which can look different. The Recovery products are best suited to repair damaged hair and provide clear results. However, it works especially well for people with thinner hair who want more volume. The Smooth products are especially good for thicker and more textured hair with a greater tendency to frizz.