Wearing a Christmas sweater, which is often deliberately ugly, is becoming increasingly popular in Sweden. Every fifth Swede plans to wear one this Christmas, new figures from Klarna show. Below we list our favorites!
The concept of ‘The Ugly Christmas Sweater’ first saw the light of day in the US in the 50s, but it was during the 80s that the Christmas sweater grew in popularity thanks to its visibility in films and TV shows. In recent years, the phenomenon has gained an increasing foothold in Sweden – something that both Klarna’s Christmas survey and Partykungen’s sales statistics show.
- Half (46%) of Swedes like Ugly Christmas Sweaters – which is an increase from 39% Christmas 2021.
- Every fifth Swede (22%) plans to wear an ugly Christmas sweater or some other funny item of clothing.
The shirt is most popular among people aged 18-25. As many as 65% in that age category state in Klarna’s survey that they like ugly Christmas sweaters.