Dyson is known for its ground-breaking innovations and its characteristic design in, among other things, vacuum cleaners, hair care, air care and, most recently, headphones. Now Dyson is gearing up its communication in the Scandinavian markets with Patriksson as a new agency partner.
Internationally, Dyson has experienced explosive growth over the past ten years, and for five years Dyson has been established in the Nordics, both through its own stores, retailers and online. The products’ superior properties and distinctive design have created a great deal of desire among both technology-savvy and style-conscious consumers. As Dyson’s product portfolio grows in both existing and new categories, the need to develop local communication has increased. In the procurement of a new Scandinavian agency partner, the choice fell on Patriksson.
– Patriksson impressed with an immediate intuition about our brand’s target groups and opportunities, and his innovative approach to new media and activations. In addition, Patriksson has great knowledge and expertise in Scandinavia, where we are growing rapidly, says Julia Alqvist, PR manager at Dyson Norden.
– Dyson has fundamentally changed every product category it has ventured into. It is a brand with innovation and sustainability in the front seat, which through its “doing more with less” strategy inspires both consumers, competitors and us as a new agency partner. For us, it is extra fun with another Scandinavian assignment to consolidate our position as a Scandinavian partner with local presence and expertise in all countries, says Jesper Kling, CEO of Patriksson Group.
The collaboration between Dyson and Patriksson began at the turn of the year and includes communication tasks in the Scandinavian markets across the entire product range.