Around the year 2014, when Instagram had not yet launched the ‘stories’, Snapchat became famous in Colombia, an instant messaging application that differed from WhatsApp because of the multimedia support it offered. You can share photos and short videos with other friends, as well as chat in real time. Now, although it has lost a lot of strength in the country thanks to Instagram and TikTok, Snapchat has announced a new version of the desktop app.
The new web app will feature classic SnapChat features like instant photos, chat, and video calls. So, from Snapchat for web you will be able to log in with the same account that you use in the mobile version; from there you can make video calls with your friends like Facebook or Meet. This is the app’s first step in bringing its service to devices other than smartphones.
However, the new version will not reach all users at the same time. Snapchat announced that for now it will reach Snapchat Plus users residing in the United States, United Kingdom, Canada, Australia and New Zealand. However, they argued that in the coming months and depending on its reception, it will reach other regions of the world. In addition, Snap, the parent company of Snapchat, decided that the application will be compatible exclusively with Google Chrome, Google’s browser. The company hasn’t mentioned whether they plan to expand it to Safari, Edge, or other browsers.
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Additionally, in future features planned for the web version, Snapchat will provide a space to chat and call at the same time with Snap’s AR glasses. However, by keeping the traditional options for chatting and making calls, the application will compete with Discord and WhatsApp, which also have a desktop version. Finally, it was learned that the desktop version will not initially have ads, the app’s main source of income; with this it is expected that loyal users will return to the app.
“We are always looking for ways to meet our community where they are. It just felt like something that was a missed opportunity.” Nathan Boyd, Snapchat’s head of messaging products, said in an interview.