With the evolution of technologies and the internet, without a doubt, a new way of publicizing your work and selling your fish has emerged. In an attempt to reach as many people as possible and secure new customers and consumers, the digital marketing.
It can be applied in the most diverse segments, with the Health area it wouldn’t be any different. O health digital marketing it’s a more efficient and agile way to stand out today. However, to reap the fruits you need to know how to use it in the best way.
Thinking about how to help professionals in the health in applying digital marketing strategies🇧🇷 We have separated in this article everything you need to know about it. So, read on!
understand what it is digital marketing is the first step to be able to apply it in your favor. Digital marketing is basically strategies used to publicize a particular service or product through digital media.
On average, Brazilians spend around 4 to 5 hours a day connected to social networks and, therefore, it is important to reinforce your presence in the digital space and create bonds and credibility with your client.
Through digital marketingyou can develop specific and efficient strategies for your business and reach a greater number of people, passing on greater confidence and creating authority in your segment.
With different forms of applications, the Health area You can benefit in many ways from the digital marketing🇧🇷 Its advantages go beyond simply promoting your business, such as:
- Conquer and retain more and more customers
Offer quality information and make your audience aware of the need to seek the right health professionals through the digital marketing are already great reasons to use it in your favor.
By increasing your visibility and creating a relationship of trust, you will undoubtedly be able to reach and conquer more and more customers, who, in turn, will disclose it to other people and potential customers. Maintaining a close relationship will also make them more and more loyal, keeping your schedule always full.
Of course, a quality and humanized service is still the main thing, but counting on the help of the digital marketing can make the task even easier by keeping them informed about available treatments, promotions and appointments.
The more valuable content you generate, the more people will access your website, blog or social networks, generating relevance to your page. Thus, you will be able to reach more people and acquire more customers. The internet is not limited to geographic space, it can reach people around the whole country.
People tend to hire those services that give them security and confidence. Disseminating useful content that generates value in people’s lives is the best way to create authority in your segment. Over time, you will become a reference on the subject, and more people will perceive you as an expert, who dominates what you are promoting. This is an excellent way to demonstrate your knowledge, while building trust with your audience.
- Great value for money
O digital marketing in the area of health it also offers another great advantage: its cost-effectiveness. With lower values than traditional advertising methods, you can reach many more people, in addition to attracting a more qualified audience that, in fact, relates to your segment.
When it comes to digital marketing in health, there is no cake recipe to make it work. However, there are more efficient and validated strategies that can direct your work.
Using social networks, blogs, website, e-mail marketing, investing in visual identity, running paid traffic campaigns and other alternatives are excellent ways to be present in the online world. Learn more about how to structure a good marketing strategy below.
To create a good strategy marketing, it is important to follow a series of steps that will help to achieve good results. Studying about the subject and understanding them deeply will ensure that you don’t waste time or money. If you don’t feel confident doing everything yourself, you can hire an expert in digital marketing to help you with the task.
- Know your audience in depth
Knowing your audience and knowing everything about it is one of the main steps to create a digital health marketing strategy assertive and efficient. This can be called a “patient persona”, that is, thinking about what your ideal patient is like, who you seek to reach and retain as a customer. It is based on real data related to your demographics, motivations, goals and challenges.
To define the persona, ask questions like:
- Who are my patients?
- What is your age group?
- What is your income?
- What is your “pain”?
- How can my company or my service help solve it?
Finding answers to these questions will already direct your strategy to the ideal audience and obtain a greater return.
- Invest in a visual identity
It is through your visual identity that you will mark your presence! With a visual identity that represents your values and the message you want to convey, it is possible to go beyond the internet and also be present in people’s minds. Thus, your brand can be recognized anywhere.
Invest in a good professional capable of creating a visual identity that translates everything you want in a cohesive and unified way. This will contribute to your professional growth and establish your image as an authority on the subject.
- Ensure quality content through blogs and posts
Content marketing, an Inbound Marketing strategy, involves producing valuable and relevant content for those people you seek to reach. It can be published on blogs or posts on social media.
As it is considered less invasive than traditional marketing means, it encourages people to come to you to consume your content in an organic way, since what is exposed there is useful for them.
- Be present on different platforms
Who is not seen is not remembered. This saying has never made so much sense, especially in the age of social media and the digital world. Therefore, be present on different platforms, such as Facebook, Instagram, Youtube, website and blogs.
Marking your online presence on the different platforms available, in addition to demonstrating seriousness in your work, will make you reach even more people and potential customers. It is important to pay attention to the way in which content is produced in each of them, since the dynamics can vary, as well as the profile of the public.
- Social networks, email marketing and sponsored links
The available tools can explore different layers of your audience. Social networks are considered the top of the funnel, where you make the first contact and “introduce yourself” to your potential client. Through email marketing, you can create a close relationship with a more qualified audience that has already hired you or is more likely to purchase your services. With the middle of the funnel, you can offer more details about your work, special promotions, sponsored links and more personalized contact.
The public known as the bottom of the funnel is the one with the greatest potential to become a customer, who is about to purchase your product or service. In it, it is important to make it clear how you can help them and your value in the face of the presented need.
Even with all the benefits and facilities mentioned above, the digital marketing in health also has its challenges and limitations. It is very important to check the legal limitations, ensuring that the disclosure of your work is in accordance with the provisions of the law and the Council of your class.
Maintaining the confidentiality of patient information and respecting other standards, without unnecessary exposure, is essential to maintain good practices in the digital marketing in health🇧🇷 Here are some precautions to take into account:
The use of patient photos, such as before and after photos, should not be used for promotional use. This type of photo should only be used for research purposes and with the patient’s permission.
Sensational expressions such as “the best of all”, “the only one” and the like are common in the digital environment. However, they are prohibited in Health area🇧🇷 Also, avoid offering a guarantee of the result, however high the chance of success is. When it comes to body and organism, the effects are individual and can be completely different from each other. Therefore, avoid generating this feeling of frustration in patients.
THE Health area and scientific research go hand in hand. Therefore, for the dissemination of treatments, procedures or things like that, make sure that it is permitted by law and has scientific support.
Ethics in any job promotion must be a non-negotiable value. Having authority and credibility in your work will bring the greatest financial return you can seek. A serious attitude, committed to the truth and professional, is essential for success in digital marketing in health, especially when it comes to the health area.
All about digital marketing in health
As it is a relatively recent branch, digital marketing in health can still raise many questions. Taking care of the personal and professional image of the internet is important, but remember not to compromise your reputation or act unethically.
If you have questions about how to use the digital marketing at Health area In your favor, check the norms established by your board, study the subject or even look for an area professional to help you!