Sandals are part of the daily outfit of all people. Whether to use at home, in summer or on the beach. It’s a essential footwear in the closet for both women and men. The models and designs of sandals are very varied: they can be in leather, elegant, youthful, in fabric, colorful, with decorations, etc. This makes it a very broad segment with an opportunity for entrepreneurs who can offer a quality and innovative product. This is independent of the large sandal manufacturing companies already positioned in the market. Well, thanks to the versatility and demand of the sector, starting a custom sandals factory is an entrepreneurial opportunity available to everyone.
Therefore, in this article we will share some tips for you to open a sandals business. Whether you want to have your own custom sandals factory or buy them in bulk to resell.
Equipment and materials to make custom sandals
If what you want is to have your own custom sandals factory, you should know what machinery, equipment and materials you’ll need.
1. Cutting machine
This is the most important equipment for manufacturing, as it serves to cut and shape sandals. It is known as sandal cutting machine or EVA (ethylene-vinyl-acetate) sandal cutting machine and can be of two types. One is the manual one that costs around 600 USD, and the other one is the automatic one that costs around 2,600 USD.
2. Pressing machine
The pressing machine or hydraulic pressing machine is the one that will be in charge of join and fix the sole of the sandals. You can find it in the market for prices from 650 USD and up.
3. Sublimation printer
Sublimation is the technique used to personalize the sandals by printing various designs on the textile. There are different types of printers and their costs vary depending on the use, functionality and ink system. In this case, it is better that you get advice from someone knowledgeable on the subject so that you can acquire the one that best suits your needs.
4. Soles for sandals
For the manufacture of sandals, rubber soles, EVA rubber soles, microporous soles and esparto or cassava soles are common. The latter are used mostly in espadrilles.
Regarding which one you should choose, it is common to think that the best one is EVA rubber. However, if you do not find a good supplier, you are exposed to acquiring materials of regular quality. A good option is microporous sole as it is very resistant to high temperatures and it is ideal if you are going to start your custom sandals factory.
Sandals styles can go beyond the typical “crow’s foot”. Especially in the designs for women, so you can use fabrics to line, adorn or decorate the sandals.
The option to search for suppliers of sandals is a good alternative if you don’t want to dedicate yourself to manufacturing. In addition, it is a faster way to start your custom sandals business without incurring higher expenses for machinery and materials. Here you can choose buy wholesale sandals made in white ready to sublimate. And hire a third party specialized in design and customization of textiles on your own.
A place where you can buy sandals ready to sublimate is at Colormake.com, a brand specialized in the distribution of printing supplies. Which has an international presence so you can make the purchase for Mexico, Colombia and El Salvador. Other online sites where you can find suppliers of sandals is at alibaba.com or in Free market. Also, you can make use of local directories to find manufacturers directly in your region.
Where to sell personalized sandals?
Knowing in which channels to offer your products is essential for the success of your custom sandals factory. A profitable business, in addition to quality and good service, depends on the media in which it has a presence. It is now clear that, in addition to the physical store, digital channels are one of the best options to promote and sell products or services. Below, we list some of the means by which you can sell personalized sandals.
Physical or local store
A store is the traditional way of selling a product. There, you will have available for your potential customers the entire catalog of designs and sandals. And they can also try the sizes and purchase several units if they prefer. Ideally, the factory is located on the premises. so you can do the entire production and processing process in the same place where you offer your products.
Remember to consider all the investment costs before thinking about starting your custom sandal factory in a local. These include monthly rent, public services, suitability of the premises, supplies, etc.
Having an online store means having the doors of your business open 24/7. And of course, lower assembly and maintenance costs. With an online store your customers will be able to pay directly on the website and purchase your products from anywhere at any time of the day. In addition, it is the first step to venture into digital media.
You will be able to promote your custom sandals store online through paid ads on Google or organic SEO positioning. That way you will be visible to hundreds of potential customers who are looking for a custom sandals business.
You may be interested: Seo consultancy
The use of social networks has transcended beyond entertainment. It has become one of the most important sales channels on the internet. In addition to being one of the platforms most used by users to find out about companies and businesses. So you can promote your custom sandals factory on the Facebook Marketplace or mount the photo catalog of your products on the Instagram carousel.
You may be interested: How to sell on Instagram | Step by step guide 2020 to generate income.
Costs in a Custom Sandals Business
This is a question that many of those who are starting a custom sandal factory face. As well as what is the profit obtained for each product sold compared to the investment. Here are some estimates of the costs and benefits that you can achieve if you become a reference in the sector:
- Common print on sandals: The production cost is about 2 USD. If you make the sale at 5 USD, you will earn income of about 3 USD for each product sold.
- Photo print on sandals: The cost of production is 1.5 USD. If you sell the product at an average cost of 6 USD, you will earn income of 4.5 USD for each product sold.
- Stamping of rhinestones or strass on sandals: The cost of production is approximately 2.5 USD. If you sell each product at 8 USD, you will earn a profit of 5.5 USD.
A custom sandals factory is a venture that does not require a high investment and that it can be lucrative if planned properly. It is important that you research the market to know what is the best time of year to sell and the types of designs preferred by the target audience. Also to get to know your competitors and become familiar with the best suppliers of supplies for your business.
Keep in mind that good planning, investment in marketing strategies and innovative products with quality materials are key to achieving a profitable business.