Create a professional paid website it is the first step to be taken towards the professionalization of your business for many reasons. Even with the dominance of social networks on the internet, the institutional website is still relevant.
And part of this relevance is because it is a contact channel for all audiences. According to the research of Search Engine Journal🇧🇷 93% of virtual experiences It starts with a search engine.
However, there are still other reasons why the business website should contribute more to your professional image. Continue reading the article and see how create an institutional website help in the professionalization of your business!
What this article covers:
What are the characteristics of the institutional website that make it so relevant?
🇧🇷The business website has a very simple role: to present your business in a solid and professional way.”
The institutional site is nothing more than the professional company page🇧🇷 It is a point of contact for customers, who can learn more about your brand and products/services.
In a way, it’s almost like a business card, with content aimed specifically at publicizing the company. It contains the most important information and also the main forms of contact.
That’s why it’s so important that it’s a professional website. If done the right way, it helps to professionalize your business. If done the wrong way, your digital presence suffers.
What are the main characteristics of the institutional website?
- Company information always up to date;
- Fast, objective and optimized for mobile devices🇧🇷
- Easily accessible contact information;
- Presence of relevant content for users;
- Services and products available online;
- Personalized and clean design.
To create a paid professional website, these are the characteristics of the institutional website that must be guaranteed. In this way, it is possible that he helps in the construction of his professional image.
How does an institutional website help to professionalize your business?
Create an institutional website can be beneficial to your professional image in more ways than one:
- Increasing its credibility;
- Enhancing your digital presence;
- Improving your positioning in the search engine;
- Delivering relevant information to customers;
To better understand these benefits, see what the business website guarantees for you!
Gain greater digital credibility
A well-structured and informative company website always passes a greater digital credibility in relation to what it is not. This is about winning the trust of the customer, who is afraid to make a purchase on the internet.
A professional website demonstrates that your digital business is solid and reliable, not only because of its design, but also because of the information it provides: your company’s history, services/products offered, a team of professionals, forms of contact, etc.
Strengthen your professional image
Still on the idea of digital credibility, having a business website ends up strengthening your professional image🇧🇷 After all, unlike social networks, you can customize the page design to something closer to yours. visual identity🇧🇷
With your own visual identity, you stand out from other competitors and present a more professional appearance.
Allows you to segment your target audience according to different characteristics
Using the Google Analytics, your professional website can provide valuable information about the hits that were made. Criteria such as location, gender, age, main interests, languages and so on are identified.
Furthermore, it is possible to identify the access frequency it’s the access time of users. With this, you can understand what is working and what is not in your posts and services/products.
Professionalize the relationship with your consumer
A business website aggregates all possible forms of contact with potential customers. In it, you will find the most relevant communication channels, such as self-service, online chat, chatbot, FAQ, among others.
In addition, the contact form, the comment box for blog posts and social networks are still present. In this way, the site is much more comprehensive in the sense of strengthen ties with customers🇧🇷
Displays information relevant to the customer
When creating an institutional website, you provide all the information that is important to the customer. They must be updated and, above all, reliable🇧🇷 Some information considered relevant to your business is:
- Operating days;
- Company history, together with its mission, vision and values;
- Your team of professionals, with photos and training;
- List of your products and services with descriptions and images;
- Main forms of contact;
- Social networks in which you are present;
- Success stories of your company.
The interesting thing about the site is that you choose how the information will be displayed to the customer🇧🇷 That way you can set a visibility priority!
With SEO optimization, you guarantee competitive advantages in search engines
SEO optimization it is a set of techniques that optimize the site and its content for search engines. That way, your pages have a better chance of reaching the top of searches.
However, this optimization goes far beyond placing your site at the top of Google, as it generates other competitive advantages:
- More qualified trafficthat is, more users who are really interested in your services/products enter;
- Larger brand recognitionas people tend to trust the first results of organic search more;
- Increased salesbecause you also rank well on Google Shopping!
Does creating a paid professional website guarantee the professionalization of your business?
The answer is yea🇧🇷 A professional paid website is made to perform optimally in searches and converting users into customers. It has all the features that guarantee the advantages mentioned above.
So if you want create a paid professional websitecount on the best option on the market.
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