HomeUncategorizedcolor of the year 2023 invades fashion

color of the year 2023 invades fashion

Since 2000, Pantone has defined the color of the year, a hue that represents all trends in design, culture and fashion.

As is tradition, throughout the year, a series of studies predict the main style trends that will mark the coming year. Pantone announced the “Viva Magenta” such as color of the year 2023, and there’s a reason.

According to a statement made by the company responsible for creating the largest color organization in the world, this shade from the red family is “courageous and fearless” and “promotes optimism and joy”.

Pantone 18-1750 Viva Magenta, the code used as a reference, is inspired by the red of the cochineal beetle, an insect that produces carmine dye, one of the most precious, strong and brilliant shades of natural dyes. The red tone of Viva Magenta connects us to the original material, in a strong sign of strength, according to the brand.

And as you would expect, fashion has already been invaded by this trend and we don’t want to be left out!

The best tips for wearing the color of the year

When it comes to fashion, the color of the year it is quite versatile and favors different body types and age groups. As it offers a balance of warm and cool, it can be used on all skin tones, and easily makes any look more fun.

Being a tone that hardly goes unnoticed, the color of the year appears in fashion in various nuances and tones, from the most violet to fuchsias, so that it can reach all tastes.

Whether you want to dive in from head to toe, or just add a splash of color to your looksfollow our suggestions and learn how to use the color of the year!


If you like to combine pieces or looks with pieces in the same shade, why not try a bolder version in shades of magenta?

If you think it’s too strong, you can always coordinate the color of the year with pieces from the same color family, such as lighter shades. Match your magenta blouses or knits with pink skirts or pants, or vice versa. If you are looking for a more sophisticated look, to go to work or to dinner, you can choose to wear a magenta overcoat with a pink dress.

With other vibrant colors

Viva Magenta is a color that conveys courage and strength, so don’t be afraid to use it with other vibrant colors.

For captivating and colorful looks, you can combine magenta pieces with other pieces in equally powerful tones, such as greens, blues or yellows. If, however, you are looking for more discreet coordinates, you can always use them with lighter tones, such as lilac.


Combine magenta pieces with pieces of equally powerful colors.

With more neutral tones

For those looking for a more discreet and subtle look, you can always combine pieces in Viva Magenta with others in neutral tones.

This combination will also make the magenta pieces stand out even more, which is ideal if you want to show off that accessory or coat that you love so much.


Magenta accessories are ideal to bring more life to your looks.


Printed pieces are always a safe way to experiment with vibrant colors, without bringing the same highlight as plain pieces.

Look for printed pieces that match your style and the occasion and create looks fun but full of life.

Be careful to combine them with plain pieces, to maintain a cohesive look.


Wear that printed blouse with the classic pieces from your closet.


This time of year calls for pieces made of warm and comfortable materials.

If thick knits are our allies on cold days, and if you can’t live without them anymore, bet on magenta pieces for a look with even more attitude. Combine this piece with jeans and sneakers, for a very comfortable look, or with a satin skirt and ankle boots for lunch with friends.


If you’re looking for that piece for days when you don’t know what to wear, sweaters or cardigans are always a safe bet.

Were you inspired? Immerse yourself in the trend, bring more color into your life and wear the color of the year!

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