It’s been some time since the Coke is no longer just a soft drink. The brand serves as an inspiration to manufacture other products, such as clothes and shoes that explore the modern and urban style. Coca-Cola’s new bet is to invest in the decoration area.
Coke sofa. (Photo: Disclosure)
What this article covers:
Learn more about Coca-Cola furniture
Coca-Cola, one of the most valuable and well-known brands in the world, won licensed furniture. The pieces were presented in Brazil during the 47th House & Gift Fair, a fair that took place in São Paulo between the 17th and 20th of August. THE line is signed by Urban Artswhich relied on the motto “open happiness” to develop each piece.
THE Coca-Cola furniture line it is made up of different items, such as armchairs, sofas, chairs, tables, benches, cabinets, coffee tables, sideboards, poufs, bar tables, corner tables and racks and benches. All pieces explore an aged aesthetic, which rescue the old visual identity of the soda brand.
Coca-Cola Banks. (Photo: Disclosure)
You coca cola furniture explore different materials and colors. They are authentic and personalized, while ‘mining’ some items to create totally new and exclusive pieces. An aluminum bench, for example, received a new finish and upholstery to transform it into a comfortable stool.
Renato Orensztejn, director of Urban Arts, believes that Coca-Cola’s furniture line follows several paths, ranging from vintage to contemporary. He also stated that the products attract consumers who make the brand a lifestyle.
who decorates the house with coke furniture seeks to create relaxed and personalized environments. The pieces embody the vibe of the brand, which has as its main characteristic the relaxed atmosphere and the unmistakable logo.
Coca-Cola: more than a brand, a style
Coca-Cola Cabinet. (Photo: Disclosure)
Furniture is not the only urban arts products that were inspired by Coca-Cola. The brand also has other items that favor the decoration of different environments in the house, such as trays, lamps, cocktail shakers, pin-up calendars, coasters, plate for sweets, keyrings, wall clocks, organizers, pen holders , hangers, decorative bottles, plaques, vases, juke boxes and office accessories.
Urban Arts also has coke accessories that can be incorporated into the day-to-day look, such as wallets, cell phone cases, purses and headphones.
Pictures of Coca-Cola furniture
See below for a selection of Coca-Cola furniture pictures🇧🇷
to know the full line of Coca-Cola furnitureCola and other products inspired by the brand, access the urban arts catalog🇧🇷
