The segment of live broadcasts took off in China in 2016 and, since then, has not only managed to add up to 635 million viewers per year, but, according to the Wall Street Journal, the so-called ‘streamers’ leave the country with profits of up to US$30 billion.
However, the authorities of the Asian giant are not amused by the amount of money that comes from this type of activity, nor are they proud about it, and that is why the Asian giant has been advancing since April 2022, a whole bill that allows limit both the daily spending of users who decide to donate money to these characters, as well as the earnings that the ‘influencers’ can receive for their live videos.
However, that is not the only strategy that China is advancing, based on the idea that entertainment brings little less than nothing to the nation. On June 22, the authorities of that country published their ‘Code of conduct for streamers’ in order for content creators to follow a guideline that allows them to “comply” with what the Chinese state expects of them.
What does the new regulation say that will control the behavior of streamers in China?
According to the digital magazine, MIT Technology Review, the Code of Conduct contains 31 categories of content that should not appear in online videos. These range from violence and self-harm, to more ambiguous concepts like religious teachings and boasting of wealth.
The guide also includes rules on the way streamers dress and prohibits the use of deepfakes to make jokes about China’s leadership or deny the leadership of the Chinese Communist Party, since such mockery “can endanger national unity.” ”.
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The new restrictions, which include the issuance of a kind of permit so that streamers from different areas can transmit their content. They complement the existing regulation for more traditional entertainment content such as movies and series, where intentionally speaking about “controversial issues in public opinion” is also prohibited.
The most recent case of censorship was suffered by a lawyer who, through the Chinese platform Douyin, is dedicated to answering questions in her videos about divorce processes and procedures. According to sources cited by the magazine, Lawyer Longfei, as he is known on that social network, lost access to her account for 15 days, since promoting divorce goes against Chinese ideology and values.