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because we can’t live without

Immerse yourself in the fun and colorful world of emojis to understand why we are so dependent on this phenomenon.

From 0 to 10 how is yours Emojimeter? Where 0 can be applied if the word emoji reminds you of the name of some strange piece of sushi, and 10 if you reply to all SMS with stickers and not even the words you use.

It is natural that today you have become used to using these small figures as a substitute for words, feelings and emotions. This expression has become so trivialized that it is commonly used in to represent any kind of situation.

Have an important exam or interview tomorrow? Don’t worry, the fingers crossed emoji cheers for you. Has your sister lost her house keys for the hundredth time? There’s an emoji that rolls its eyes for itself. Did your friend Teresa send a diamond ring in the group? Start thinking about outfit for the big day.

The trendy emojis

You are wrong if you think that these darlings of social networks are only represented in the virtual world. Emojis are everywhere and have even invaded fashion.


Pull&Bear Sweater

At Pull&Bear


These figurines are now represented in pieces of clothing, jewelry and accessories, and the turnout has been huge, especially on the part of the youngest.


smiley ring

At Women’Secret


If you are looking to create more fun looks and with a certain humor, add one or another piece that represents these figurines. But be careful not to abuse it. You don’t want to look like your phone’s emoji grid, right?


Suitcase with beads

on the website Asos


The secret is to combine these fun and colorful pieces with more neutral and simple ones.


hair spring

on the Asos platform


What did you think of this trend?

Do you know how emojis were born?

The etymology of the word emoticonthe name that was used to describe the first symbols that appeared, joins the two English words emotion and icon (emotion and icon).

The idea is to join punctuation marks to create symbols, and it started to become popular with the emergence of SMS.

It was, however, only in 1963 that designer Harvey Ball created the Smiley, the first and most famous emoji. This representation was created by the artist for an American company, which decided to launch a campaign to encourage its employees to smile more for customers.

In the 1990s, the term emoji appears, the result of the combination of two Japanese terms: and of image and moji of character.

In 2007, Apple launched the first iPhone and, considering its popularity in the Japanese market, it included emojis, as these were a major cultural phenomenon in the country.

It was then that the emoji fever reached the four corners of the world and gained its popularity.

Monet or Shigetaka Kurita?

In 1999, the largest Japanese telephone company NTT DoCoMo ordered 176 figures from the artist Shigetaka Kurita, or emojisfor the launch of new pagers.

The brand’s idea was to attract a larger audience, through images that represented emotions and states of mind.

In 2016, the Museum of Modern Art in New York (MoMA), announced the purchase of 176 original figures by the Japanese artist for its permanent collection, in a tribute to the power of manifestation of human emotions.

Today, it is possible to visit these small figurines on display in the museum, along with works by Picasso, Andy Warhol or Van Gogh.

If you still had no idea of ​​the dimension of the emoji fever (which really is huge, because when searching the Internet because of emoji fever, the little yellow dolls with thermometers in their mouths soon appeared), perhaps the time has come to lend a hand and dive into this colorful world.

Have a good time 😉

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