HomeFINANCEAyenda wants to become a hotel giant • ENTER.CO

Ayenda wants to become a hotel giant • ENTER.CO

Ayenda, the low-cost hotel chain, raised $10 million dollars in a new investment round, which will allow it to continue growing in Latin America.

Ayenda is a Colombian startup that started as a business that created software for hoteliers and that in mid-2018 became a hotel chain. It currently has 280 low-cost hotels in Colombia, Mexico and Peru.

The company makes alliances with independent hotels under the ‘conversion franchise’ modality, which means that it transforms them to make them part of its offer. Thus, Ayenda standardizes the practices of its allied hotels, gives them its brand and leverages them in technology, through management systems and digital presence.

It recently obtained a capital injection of $10 million dollars in an investment round led by 500 Global, together with Dalus Capital and IDB Lab. Thus, the company completed $20 million dollars of investment since its inception in which it had the support of Kaszek Ventures, K50 Ventures, Irelandia Aviation, 500 Startups. In the seed round it even had the support of SoftBank.

With the new investment, Ayenda hopes to continue with its expansion program throughout Latin America, also improving the technological development of its company. The next market they hope to enter will be Brazil.

The company, which was born in Medellín, has managed to position itself in the region thanks to the implementation of corporate sales, the mobile application and a bilingual call center that is open 24 hours a day. In addition, they guarantee the suitability of their spaces and the best service, carrying out three audits per week at each of their hotels.

The hotel and tourism sector is finding the way to reactivation. Proptech and new companies that offer hosting of all kinds are expanding. Small and low-cost hotels in particular are growing by leaps and bounds.

Image by mrsiraphol on Freepik

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