Currently it is crucial to digitize your business. You need to have a presence in the online world to scale your business ideas, achieve your business goals, diversify your sales channels or propel your ventures to the pinnacle of success.
Honestly, in this 2023 there are plenty of reasons to invest in the digitization of your business, especially if you want to attract and retain customers more effectively and at a lower cost.
The digital transformation of your company or business will allow you to take advantage of new market trends, while promoting its growth in the short, medium and long term.
Recommendations to digitize your business:
In this article we will share 7 important recommendations that will help you migrate to the digital environment in an organized and strategic way.
Keep in mind that you can take advantage of certain digital tools available in the market to speed up the process, or to minimize some important expenses.
It is important that you know how to prioritize and even more so, personalize the recommendations according to the characteristics of your brand or business so that the result is effective.
1. Create a website
Create a landing page, also known as landing pageis a great strategy to increase your database, especially if you are debuting in the digital environment.
This page will allow you to encourage the desired conversion for your business: new registrations in your newsletter, access to workshops on-line, information about exclusive offers, downloads of infoproducts, etc.
Web pages give businesses a very significant reach. They can have a worldwide representation and this allows people from all over the world to contact you.
If you offer a service, or sell a certain product, it is crucial that you develop an online store that allows you to diversify your sources of income.
But this is not all. Websites not only serve you to drive sales or direct actions, but also to promote the products of a third party in exchange for a commission.
It is irrefutable: in this 2023 your business needs to have a digital presence to promote your own activities, or those of a third party (through affiliate marketing).
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2. Design digital communication strategies
To amplify the reach and attractiveness of your business you need to be present in some social channels.
Today there are many people who consider that they should have a presence on all networks, or replicate content on each of them without any discrimination.
The truth is that each social platform has its own nature, and in some cases being present on them without a strategy can work against you.
It is not about opening an account on Facebook or Instagram randomly (just to be “in fashion”, or to get out of trouble).
On the contrary, the key to success lies in designing and executing personalized digital communication strategies for each social network.
Instead of replicating what your competitors are doing, or imitating content that quickly goes viral, spend some time designing your own formula for building valuable and authentic communities.
This will be hard work, but if you find out who your ideal audience is, and identify what they expect from your product or service, you will be closer to developing a powerful and effective communication strategy on a digital scale.
It may interest you: How to sell online in 5 steps if you have no experience
Learn how to successfully identify your social channels:
Below we will share interesting facts about some social networks that could clarify the panorama even more:
– Facebook It is ideal for increasing traffic to your website, online store, product or landing pagesince its audience segmentation options are very powerful.
– If you have a business more oriented towards marketing, art, creativity or entertainment, you should join Instagram and Pinterest.
– Youtube It is ideal for your business if it is related to the educational, electronic, technological, gastronomic or beauty sector.
– Twitter It is beneficial to maintain a more direct and fraternal communication with your clients. But you should keep in mind that it is not as effective in terms of branding.
– LinkedIn It will help you position your business within a good market niche. In addition, it will allow you to connect with potential clients, or with future allies, if you dedicate yourself to promoting a good brand communication strategy.
– If your brand or business has a more youthful target, then you should open an account on TikTok (this network is more jovial and fun, and therefore could fit very well with your company profile).
3. Have a presence on platforms delivery or home deliveries
The “new normal” that we are experiencing due to the pandemic has boosted the provision of delivery services on a massive scale.
Small, medium and large companies, as well as the most emerging ventures, are obliged to adapt to these changes, in order not to lose validity in their respective markets.
What we’re trying to tell you is that you need to get on board as soon as possible if you sell physical products.
Take advantage of the great disposition that current consumers are showing regarding home delivery services to get closer to them, and increase your sales.
At the moment there are numerous companies that are in charge of making deliveries, so that you can subcontract the service, or take care of the logistics yourself if you have the capacity to do it successfully.
And if you are still not quite convinced that this is beneficial for your business, you should familiarize yourself a little more with the statistics linked to the services of delivery.
It is true that these figures only correspond to the segment of home food deliveries, but they also serve to infer the multiple benefits that the delivery for many other businesses.
4. Invest in SEO and SEM strategies
Getting your business to appear in the first search engine results is also essential today.
This is completely possible through the execution of organic positioning campaigns, -free or paid-, better known as SEO and SEM respectively.
Executing positioning strategies will help you publicize your business massively, impose it on the proposals of your direct or indirect competitors, capture quality web traffic and more.
if you have a ecommerce Don’t miss the opportunity to increase your reach in the digital environment with SEO and SEM actions.
For example, you can work on content marketing and position your company in the top positions of search engines; as long as you make sure you master key concepts like keywords, backlinksetc.
Those are SEO tasks that you can carry out without spending a penny, although the process is a bit slow.
Accelerate your positioning with guideline:
On the other hand, if you want to accelerate the positioning of your business, you can invest in SEM strategies, as would be the case with Google sponsored ads, among other important actions.
Currently, it is unthinkable to digitize a business without running SEO or SEM campaigns in the short, medium and long term.
The justification for this is simple: people often search online when they are interested in obtaining information about products or services (especially at a local level).
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5. Develop a mobile app
Mobile app development is also tied to a multi-billion dollar market.
Users are generally more comfortable trading through apps they download to their smartphones.
So having a development of this type is extremely beneficial for your venture.
Think about it, How many applications do you have on your mobile right now? And how often do you use them?
Nowadays we use apps to learn a new language, watch series or movies, carry out banking operations, buy products, exercise and even earn money with our cell phones.
In short, apps can become a great added value for your business, and this is something that your customers will appreciate the most.
It could be said that it is a win-win relationship. And if you add to this the monetization capacity that an app offers you, through its own advertising mechanisms, the chances of coming out triumphant are very high.
6. Digitize your inventories
Digitizing your inventories is not only useful, but totally necessary to manage your business in the current market in a timely manner.
Keep in mind that most apps and social platforms offer you the ability to share your inventories in a digital format.
Indeed, you can create digital catalogs and share them on channels like WhatsApp Business, Facebook or Instagram.
In fact, the latter allows you to create a virtual store just by completing a couple of basic configurations, including the creation of your catalog on-line.
So you will be able to sell your products directly from this platform, and this could take your sales to the next level (considering that Instagram has more than 900 million monthly active users).
7. Invest in automated customer service software
Believe it or not, the digitization of your business is not only linked to the most obvious aspects.
It also has to do with its complementary edges, such as customer service.
It is important that you know that it will be of no use to you have a super attractive websiteor a neat presence on social networks, if you don’t know how to communicate, listen or interact with your consumers.
That is why there are more and more businessmen and entrepreneurs investing in automatic customer service software, chatbots being the most popular.
Its most essential job is to automate a conversation using artificial intelligence.
In this way, it is able to relate the queries, doubts, questions or requirements of your users with the data stored on your website or mobile application.
A chatbot It can improve your business’ customer service by up to 70%, saving you work and minimizing the margin for error.
In the long run, this will translate into a greater number of loyal customers and the execution of an excellent sales strategy: word of mouth.
Digitize your business and take it to the next level:
Digitizing your business or venture will be crucial during this new year, especially since the consumption habits of your customers could continue to surprise you.
Do not forget that the world is changing and that you must adapt to the new demands of the market so as not to lose validity.
If you trust the recommendations that we have just shared with you, you could reinvent your business, take it to the next level or bring it closer to the pinnacle of success.
Continue reading: The 23 best Digital Marketing courses in Spanish