If you are a fan of the empire of Inditex you probably think you know everything about zara. However, believe it or not, there are many details that escape you.
If not, tell Paula Llanos, who invited her to spend a day at the zara in Arteixo (La Coruña), and discovered all this:
Everything you don’t know about the web of zara
1- Since you place an order ‘same day’, it only takes 2 hours to prepareand in 8 hours it must already be delivered or at least, in delivery.
2- The biggest online record was the past black fridaywith 249,000 sales in a single hour.
3- Although it may seem somewhat strange, the largest number of tickets and online sales occur Monday morningsand the day that least Saturday.
4- Between February 1, 2017 and January 31, 2018, online sales grew 41%, 10% of the total sales of the brand in that year. This contributes close to 2,530 million euros per year.
5- The website has 65,000 references for saleand between 40 and 50 new ones are published every week, usually on Tuesdays and Thursdays.
6- Not long ago they discovered that many users use the shopping cart as a wishlist, that is, they keep what they like there even if they are not going to buy it at the moment. Therefore, they have decided remove cart expiration.
7- They analyze the search of web users, for later rename the references so that they can find the garments faster. For example, they have changed jackets for blazers for this reason. But not only that, they study the garments that people are looking for and that are not available in the store for future garments.
8- But they not only analyze what we are looking for to rename them, but also to know what users demand the most and what they buy the most.
9- For each look on the web, 100 photos are taken, of which only 7 are published later. 3,000 photos are uploaded weekly (1,500 on Tuesdays and 1,500 on Thursdays).
10- The way in which garments are organized on the web depends on each country. Daily, the weather forecasts are consulted, and if there is any upcoming event to rearrange the clothes.
11- Although it is very surprising, the best seller online for babies They are dark colors.
12- Within their eco-efficiency program, they are working so that the online orders are plastic free.
13- ‘Join life’, the option of collecting clothes has already been accumulated 19,000 tons in garments.
14- The most endearing anecdote: a mother who asked for some clothes for the school function and since they did not arrive on time, They were sent by courier directly to the school.
15- Every day they solve an average of 45,000 doubts and complaints, especially by phone and chat. The most questioned topics? The status of online orders and viral garments will be on sale again.
16- Last April, for two weeks, they tested the innovative augmented reality system when you bought a garment from the Studio collection at home.
17- Mobile payment, virtual changing rooms and the ‘Click and Collect’ service for collection in online order stores will be the upcoming news to hit stores.